July 18, 2024

Tyna Woods

Technology does the job

Why TikTok Should Be Part of Your Marketing Strategy?

With millions of active users, it’s hard to ignore the potential of TikTok as a marketing channel. The short-form video app has taken the world by storm, and brands are starting to take notice.

But why should TikTok be part of your business’s marketing strategy? Let’s learn more.

What is TikTok?

TikTok is a short-form video app that allows users to create and share 15-second videos. The app is incredibly popular with Gen Zers and Millennials, and it’s quickly becoming one of the most well-liked social media platforms, with many users looking to follower services like TokMatik to make a name for themselves on this site.

What makes TikTok unique is its focus on creative content and its use of algorithms to surface the most popular videos to users. This has made it a go-to platform for creators looking to build an audience and also for brands looking to reach new audiences with creative content.

How Can TikTok Be Used For Marketing?

There are many ways that TikTok can be used for marketing. Some of the most popular ways are through influencer marketing, product promotion, and brand awareness.

Influencer Marketing:

TikTok has become a hotbed for influencer marketing. Brands can partner with TikTok users who have large followings to promote their products or services. This type of marketing is effective because it allows brands to reach a large audience through influencers who are already trusted by their followers.

Product Promotion:

The platform can also be used to directly promote products. Brands can showcase their products and highlight their features and benefits. These videos can be shared on TikTok and other social media platforms to reach a wider audience.

Brand Awareness:

TikTok can be used to create brand awareness for a business. Brands can create short videos that tell their story and introduce their products or services. These videos can be used to generate interest in the brand and build a loyal customer base.

Why Should Businesses Be Using TikTok?

TikTok is a powerful marketing tool because it’s able to reach a large and engaged audience. In fact, more than 500 million people use the app every month. What’s more, users are highly engaged on TikTok, spending an average of 52 minutes per day on the app. This makes it the perfect platform for businesses to share short videos that promote their products or services.

It is also a great way to connect with your customers on a more personal level. By creating engaging and humorous videos, you can make a connection with your audience that you wouldn’t be able to build through other platforms. This can help increase brand loyalty and encourage customers to return to your business time and time again. In turn, this could prove to be successful for your business.

So, if you’re looking for a new way to market your business, TikTok should definitely be at the top of your list.

How to Measure The Success of Your TikTok Marketing Campaign?

Like any other marketing campaign, you’ll want to set some objectives and measure your success against them. Here are a few ways to measure the success of your TikTok marketing campaign:

1. Engagement rate: This is simply the total number of engagements (likes, shares, comments) divided by the number of followers you have. A high engagement rate means people are engaging with your content.

2. Reach: This is the number of unique users who saw your content.

3. Influence score: This measures how influential your followers are. The higher the score, the more influential they are.

4. Conversion rate: This is the percentage of people who took action after seeing your content (purchased a product, signed up for a service, etc.).

5. Brand awareness: This measures how well people know your brand. You can measure brand awareness through surveys or by tracking the number of people who search for your brand online.

6. Sales: This is the most important metric for any business. You’ll want to track the number of sales generated from your TikTok marketing campaign.

7. Cost per sale: This helps you to see how much it costs to generate one sale from your TikTok marketing campaign.

There are a number of other metrics you can track, but these are the most important ones. By tracking these metrics, you’ll be able to see how effective your TikTok marketing campaign is and make necessary adjustments.


TikTok should absolutely be part of your marketing strategy. It’s a fantastic way to connect with potential and current customers in an informal, fun setting that feels less like selling and more like hanging out. Plus, the app is growing at an alarming rate, so there’s a good chance your target market is already using it.

If you’re not on TikTok yet, it’s time to get started!