June 24, 2024

Tyna Woods

Technology does the job

YouGov hits brands and agencies with ‘world’s largest globally consistent’ dataset

YouGov has unveiled a global established of audience profiles aimed at assisting advertisers, businesses and media planners to recognize consumers, throughout an initial 43 marketplaces, such as the British isles, mounting to 48 in August.

Dubbed the YouGov Worldwide Profiles, the investigate group claims it is the “world’s major globally consistent audience dataset”, offering “hundreds far more queries and thousands more facts details than any similar dataset”.

The profiles will help users to develop specific portraits of audiences by conduct, mindset, media use and trends, across markets that, in addition to the Uk, include Eire, the US, France, Germany, Spain, the Netherlands, Italy, Australia, China, Egypt, Saudi Arabia, the UAE and South Africa.

YouGov broke down the intelligence on give into 4 classes:

  • Attitudes and viewpoint: additional than 700 queries that let consumers to develop “a lot more complex segmentations of their audiences”
  • Media consumption: 150-additionally thoughts that give advertisers and agencies insights into media, such as “frequency, recency, time expended on media platforms, together with Tv, new music streaming, cinema, radio, podcasts”
  • Social media engagement: intelligence masking major platforms, which includes Fb, Instagram and Twitter
  • Demographics and life style: segments spanning a number of groups, these as “typical demographic make-up, financial problem, occupation, class-certain usage and behaviour, pursuits and hobbies”

YouGov reported the profiles ended up cost-efficient for consumers as they aspect “seat product pricing”, this means planners can scale facts to their requirements.

Stephan Shakespeare, YouGov’s founder and chief executive, mentioned Worldwide Profiles would help manufacturers and agencies to “find out and realize their worldwide audiences across all the markets that matter”.

He ongoing: “It will be central to their world-wide tactics, campaigns and partnerships. With much more than 1,000 constant queries and hundreds of datapoints throughout 43 marketplaces, it has by no means been a lot easier for them to establish and examine correct, precise portraits of their audiences throughout essential marketplaces.

“Crucially, YouGov World Profiles has significantly bigger depth and breadth of data offered than any other merchandise out there nowadays.”¬†